The Excite Network
About Excite
About iWon
Demographics
Fast Facts
Advertisers
Network News
Channel Targeting
Keyword Targeting
Consumer Targeting
Ad Formats
Marketing Programs
Direct Marketing Programs
Case Studies
Ratecard
Technical Specifications
Industry Resources
Contact Us
Online Population
% Comp
% Composition
% Composition
% Composition
Female
54.3
51.7
48.5
58.6
Male
45.7
48.3
51.5
41.4
18-24
12.4
11.9
14.1
7.5
18-34
31.2
32.1
33.2
30.5
18-49
67.4
68.8
69.6
67.8
25-54
66.8
69.5
68.2
72.6
35-44
47.9
49.3
49.1
49.5
Mean Age
42
41.6
41.1
42.4
HHI $35K-$49,999
17.9
17.8
16.7
19.6
HHI $75K-$99,999
17.2
16.4
17.2
15.6
HHI $50K+
63.3
62.6
64.4
59
HHI $75K+
39.3
38.5
40.3
35.5
HHI $100K+
22.1
22.1
23.1
19.9
Mean Income
$74,235
$73,870
$75,688
$70,171
Married
65.5
64.7
63.6
65.9
Single
33.7
34.5
35.4
33.8
Divorced
7.9
8.7
8.3
9.5
No Children
56.8
55.9
56.5
55.4
One+ Child
42.1
43.5
42.8
44.3
Any College
80.4
79.7
82
73.4
College Grad/Post Grad
52.7
49.9
53
41.4
Prof/Managerial
27.8
27.8
29.3
23.2
Own a Residence
70
68.7
69.1
66
Rent a Residence
17.8
20.1
19.3
22.6
Source: @Plan Winter 2003 - 2004
